PJ Fleck knows that transforming a team culture isn't ever easy, but he believes you can not sacrifice what you want down the road for what you want right now. A lot of people are willing to cut corners, they are willing to say "Well I just want to win right now!", but they sacrifice what's really going to come down the road if they do it the right way from the beginning. You will know your players have bought into your program when your culture becomes their culture!